Narrowcoach

Welcome to my second blog , the first blog I wrote was an introduction about how YouTube can be used in organizations.
My name is Ben Stevens and I am studying "Corporate Communication and Digital Media" at Tilburg University. The traject that I participate in is the Premaster of the program. After this year I would like to reach the master year. I am going to write several blogs for the course Media Use in Organisations. These blogs will contain information and experiences about information technology applications. If you are interested, then follow me!!

Before I joined the Tilburg University, I went on an internship at a car company, also in Tilburg. This car company used to work with different information technologies. In this blog, I will explain how the program Narrowcoach was used in such an organization.
Narrowcoach is an intelligent and patended survey management system. The system provides in every desired need, like online surveys and profiles. Furthermore, the system is able to make realtime analysis and these analysis are directly available in the digital dashboard. The analysis are shown in the dashboard as clear and short reports.
There are different sort of options available with the system Narrowcoach. The most used options are customer satisfaction, website evaluations, evaluations of company magazines and the impact of commercial campaigns. When all the information is collected in the system, it is able to make clear and understandable conclusions and graphs of the information. Subsequently, respondents can be selected at several characteristics. For instance age, gender, the period of time the car was purchased and the reason for purchasing the car.
By using Narrowcoach, it is possible to receive information about the customer and about the requirements of the customers. While using this information, the car company can adjust their activities to the users needs. The result will be a perfect customer relationship with the customers of the car company.

Regards!!