Formula 1 and social media marketing

The Formula 1 industry is all about technology, innovation, speed and data. So why are the Formula 1 teams around the globe still so slow in embracing the power of social media marketing?



There is better news for Formula 1 fans around the globe. The Formula 1 teams are finally turning to digital and social media, in an attempt to revitalize their sport’s reputation towards the 2010 season.

Since March, there is more information available about the Formula 1 racing teams, including the approach of Mercedes, Virgin and Red Bull. These three teams are joining the Formula 1 circus for the first time in 2010. They are finally moving away from traditional marketing and gearing-up towards a model which is more content-driven, engaged and focuses on consumer dialogue.

The afore mentioned racing teams are putting social media marketing at the center of their marketing plans for the first time, as they finally seem to understand that engaging with Formula 1 fans can be done much more effectively.

Social media is important for the teams to interact with the fans and to maintain the connection with fans. Furthermore, it is a platform for sponsors to cooperate with the teams and to have a look at their development. A closer approach is gain while using social media.

Some Twitter examples are shown below, both Formula 1 teams Ferrari and Virgin and Formula 1 driver Rubens Barrichello.

https://twitter.com/InsideFerrari
https://twitter.com/VirginRacing
https://twitter.com/rubarrichello

For the future, these kind of websites are definitely valuable for the Formula 1 world. Due to the fact that technology and speed are keywords for the sport, these development on the internet are essential.

Regards.

NS introduces Wi-Fi connection

Internet has grown to a daily activity of a large amount of people all over the world. These people want to be online as much as possible. Due to these developments, the public transport in the Netherlands also reacts on the needs of the society. The NS (Nederlandse Spoorwegen) provides a Wi-Fi connection for its customers. The introduction of the system, last Monday, was from direction Amsterdam Bijlmer Arena to Leiden. The intention of the NS is that in early 2013 all of the NS intercity trains are equipped with Internet. This year, a third of the trains should be able to provide a Wi-Fi connection.

For the customers of the NS, it is important to see which of the compartments of the train contain a Wi-Fi connection. Therefore, the NS marked the doors of these compartments with the Wi-Fi logo. Another advantage of using an Internet connection at the train, is the information for the customer. While using the internet for the last current travel information, the customers always get the latest news for their trip. The information is shown on monitors that are placed in the different compartments of the train and contain an overview for all the travellers

The Wi-Fi connection will be for free during the next three years. After this period, the minister guarantees an acceptable amount for using the Wi-Fi connection. The minister also hopes that these developments promote using the train, also for people who drive by car to their work every day.

The development of internet in organisations like the NS is very well for the people in the Netherlands. The sky is the limit with these kind of projects and in a couple of years I expect that internet is always available for all the people in the Netherlands.

Regards!