Formula 1 and social media marketing

The Formula 1 industry is all about technology, innovation, speed and data. So why are the Formula 1 teams around the globe still so slow in embracing the power of social media marketing?



There is better news for Formula 1 fans around the globe. The Formula 1 teams are finally turning to digital and social media, in an attempt to revitalize their sport’s reputation towards the 2010 season.

Since March, there is more information available about the Formula 1 racing teams, including the approach of Mercedes, Virgin and Red Bull. These three teams are joining the Formula 1 circus for the first time in 2010. They are finally moving away from traditional marketing and gearing-up towards a model which is more content-driven, engaged and focuses on consumer dialogue.

The afore mentioned racing teams are putting social media marketing at the center of their marketing plans for the first time, as they finally seem to understand that engaging with Formula 1 fans can be done much more effectively.

Social media is important for the teams to interact with the fans and to maintain the connection with fans. Furthermore, it is a platform for sponsors to cooperate with the teams and to have a look at their development. A closer approach is gain while using social media.

Some Twitter examples are shown below, both Formula 1 teams Ferrari and Virgin and Formula 1 driver Rubens Barrichello.

https://twitter.com/InsideFerrari
https://twitter.com/VirginRacing
https://twitter.com/rubarrichello

For the future, these kind of websites are definitely valuable for the Formula 1 world. Due to the fact that technology and speed are keywords for the sport, these development on the internet are essential.

Regards.