World Cup gadget Heineken: "Pletterpet"

The new gadget of the Dutch company Heineken for the FIFA World Cup 2010 is presented. They call it the "Pletterpet". The "Pletterpet" is a miner's helmet, called the makaraba and it is traditionally self-made by South African soccer fans.
It is painted in colors of the favorite country and is often worn with funny glasses.
The commercial that contains the information about the "Pletterpet":



As you can see, the commercial is very authentic. The inventor of the miner's helmet is Alfred Baloyi and he also decorated the helmet. Therefore, he plays the leadrole in the commercial. It is possible to personalize the helmet to your own wishes.
Heineken expects to sell a lot of these "Pletterpets" and they hope to gain a lot of free publicity during the Worl Cup 2010.

Regards.

Continental and the FIFA World Cup 2010

The FIFA World Cup 2010 in South Africa starts within two weeks. Tire company Continental uses this event to promote their products. The company is a world wide known company and therefore they use the World Cup to reach their customers.



Continental is giving away three all-inclusive trips for two to South Africa including flights, meals, a two night stay at a luxury hotel, an African experience tour of Soweto and tickets to a quarter final World Cup match at the brand new Soccer City stadium in Johannesburg.

There are different other prizes to win like Sony televisions, Blu-Ray DVD players and packs of official World Cup wine.

For every person that enters, Continental will donate 1 euro to the Save the Rhino fund to help protect the endangered animal in Africa.

Regards

The house of representatives introduces debate missed

The elections in the Netherlands take place in June 2010. Due to these elections and the interest of the people in the Netherlands the house of representatives introduces debate missed. It is possible for visitors to watch the debate directly on the internet. If the visitor is not able to watch the debate directly, there will be a possibility to watch it when the debate has ended. Therefore, a special website will be designed.



This was realized by Gerdi Verbeet, director of the house of representatives. She indicated that the population of the Netherlands is very pleasant to achieve debate information directly. A large amount of people in the Netherlands have not yet made their decision for the upcoming elections. Therefore, this communication format is progressive and value for the people in the Netherlands.

Regards.

Advertisements on Hyves

The development of the world wide web can be noticed by the increasing interest in social network sites, for example Hyves, Twitter and Facebook. Internet users are more interested in social network sites than ever before. Because of this development, social network websites, for example Hyves, can be used by companies for advertisements and commercial intentions. It is an effective and easy method to reach the target group and to gain attention.

Hyves is a social networking system that is more and more used by internet users in the Netherlands. Due to the massive use of this website, there is an opportunity for companies for advertisement of their business.

There are different parts of the website that can be used by companies for their advertisements. First, “bannering” is used, a particular part of the website will be used for promotional activities or advertisements. Secondly, “email marketing” can be used by companies to send advertising messages by email. This leads to an insightful overview of the users and the needs of the target group. Third, advertorials, this is an advertisement that is included in a different text, for example an article.

An example of an advertisement of the homepage of Hyves:



While clicking on this banner, a new webpage opens and the user will find more information about the company (Pepsi) on that webpage:



Pepsi introduced a game to gain more attention. A reward can be achieved while playing te game, the user can win a Flip Side HD video camera. It is also possible to add Pepsi to the gadgets of the Hyves menu. This will gain more branding for Pepsi and the user is associated with Pepsi. Furthermore, there is a Pepsi Hyve and the users are able to add Pepsi to their Hyves. Pepsi is a progressive company and they developed their social media aspects during the last year.
Social network sites like Hyves will be more and more important for companies for their advertisement in the future. A large amount of people in the Netherlands can be reached while using advertisements on Hyves.

Regards.

Water supply for Afrika

There is a banner placed on my blog since a couple of days. The banner was installed, adviced by a student colleague who works for the organisation Akvo. By placing the banner on my blog I hope there will be more interest for the projects Akvo stands for. I have chosen for the water supply for Modbaré, Burkina Faso.

This project proposal involves the construction of 22 rainwater harvesting systems for the village of Modbaré. Currently people depend on open ponds and hand dug wells which will provide water during a short period after the rainy season. These sources tend to dry up very quickly and people have to walk even further to fetch water from unsafe sources. This project will provide safe water "at the doorstep" by implementing 22 rainwater harvesting tanks at a household level.

The main objectives are create a water supply at a household level (10 m3 per household) to at least overcome the dry period, for drinking and other small domestic uses. Setup training and awareness sessions on operation, maintenance and management of rainwater harvesting systems to ensure a sustainable water supply. Create training and awareness on water quality issues related to the rainwater harvesting systems.

You can easily install a banner if you would like to participate. Just check the blog of my colleague: www.kleingeld88.blogspot.com

I will hope that my participation will help achieve these objectives.

Regards.