The new gadget of the Dutch company Heineken for the FIFA World Cup 2010 is presented. They call it the "Pletterpet". The "Pletterpet" is a miner's helmet, called the makaraba and it is traditionally self-made by South African soccer fans.
It is painted in colors of the favorite country and is often worn with funny glasses.
The commercial that contains the information about the "Pletterpet":
As you can see, the commercial is very authentic. The inventor of the miner's helmet is Alfred Baloyi and he also decorated the helmet. Therefore, he plays the leadrole in the commercial. It is possible to personalize the helmet to your own wishes.
Heineken expects to sell a lot of these "Pletterpets" and they hope to gain a lot of free publicity during the Worl Cup 2010.
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