Bavaria is a competitor of the company Heineken in the Netherlands. The "Pletterpet" was introduced by me in my last blog. Bavaria will compete Heineken with the presntation of the DutchDress.
The DutchDress is a World Cup gadget for girls and it is the first time that a gadget for girls is presented. It is a dress with an orange color, due to the colors of the Dutch Soccerteam and specially designed for women.
The DutchDress can be achieved by buying eight cans of Bavaria. The company hopes that all men buy a dress for their wife or girlfriend. Therefore, thousands of dresses are produced.
This was my last blog for the course Media use in Organisations. I hope you all enjoyed reading my blogs!
Regards.
woensdag 2 juni 2010
maandag 31 mei 2010
World Cup gadget Heineken: "Pletterpet"
The new gadget of the Dutch company Heineken for the FIFA World Cup 2010 is presented. They call it the "Pletterpet". The "Pletterpet" is a miner's helmet, called the makaraba and it is traditionally self-made by South African soccer fans.
It is painted in colors of the favorite country and is often worn with funny glasses.
The commercial that contains the information about the "Pletterpet":
As you can see, the commercial is very authentic. The inventor of the miner's helmet is Alfred Baloyi and he also decorated the helmet. Therefore, he plays the leadrole in the commercial. It is possible to personalize the helmet to your own wishes.
Heineken expects to sell a lot of these "Pletterpets" and they hope to gain a lot of free publicity during the Worl Cup 2010.
Regards.
It is painted in colors of the favorite country and is often worn with funny glasses.
The commercial that contains the information about the "Pletterpet":
As you can see, the commercial is very authentic. The inventor of the miner's helmet is Alfred Baloyi and he also decorated the helmet. Therefore, he plays the leadrole in the commercial. It is possible to personalize the helmet to your own wishes.
Heineken expects to sell a lot of these "Pletterpets" and they hope to gain a lot of free publicity during the Worl Cup 2010.
Regards.
vrijdag 28 mei 2010
Continental and the FIFA World Cup 2010
The FIFA World Cup 2010 in South Africa starts within two weeks. Tire company Continental uses this event to promote their products. The company is a world wide known company and therefore they use the World Cup to reach their customers.
Continental is giving away three all-inclusive trips for two to South Africa including flights, meals, a two night stay at a luxury hotel, an African experience tour of Soweto and tickets to a quarter final World Cup match at the brand new Soccer City stadium in Johannesburg.
There are different other prizes to win like Sony televisions, Blu-Ray DVD players and packs of official World Cup wine.
For every person that enters, Continental will donate 1 euro to the Save the Rhino fund to help protect the endangered animal in Africa.
Regards
Continental is giving away three all-inclusive trips for two to South Africa including flights, meals, a two night stay at a luxury hotel, an African experience tour of Soweto and tickets to a quarter final World Cup match at the brand new Soccer City stadium in Johannesburg.
There are different other prizes to win like Sony televisions, Blu-Ray DVD players and packs of official World Cup wine.
For every person that enters, Continental will donate 1 euro to the Save the Rhino fund to help protect the endangered animal in Africa.
Regards
dinsdag 18 mei 2010
The house of representatives introduces debate missed
The elections in the Netherlands take place in June 2010. Due to these elections and the interest of the people in the Netherlands the house of representatives introduces debate missed. It is possible for visitors to watch the debate directly on the internet. If the visitor is not able to watch the debate directly, there will be a possibility to watch it when the debate has ended. Therefore, a special website will be designed.
This was realized by Gerdi Verbeet, director of the house of representatives. She indicated that the population of the Netherlands is very pleasant to achieve debate information directly. A large amount of people in the Netherlands have not yet made their decision for the upcoming elections. Therefore, this communication format is progressive and value for the people in the Netherlands.
Regards.
This was realized by Gerdi Verbeet, director of the house of representatives. She indicated that the population of the Netherlands is very pleasant to achieve debate information directly. A large amount of people in the Netherlands have not yet made their decision for the upcoming elections. Therefore, this communication format is progressive and value for the people in the Netherlands.
Regards.
donderdag 6 mei 2010
Advertisements on Hyves
The development of the world wide web can be noticed by the increasing interest in social network sites, for example Hyves, Twitter and Facebook. Internet users are more interested in social network sites than ever before. Because of this development, social network websites, for example Hyves, can be used by companies for advertisements and commercial intentions. It is an effective and easy method to reach the target group and to gain attention.
Hyves is a social networking system that is more and more used by internet users in the Netherlands. Due to the massive use of this website, there is an opportunity for companies for advertisement of their business.
There are different parts of the website that can be used by companies for their advertisements. First, “bannering” is used, a particular part of the website will be used for promotional activities or advertisements. Secondly, “email marketing” can be used by companies to send advertising messages by email. This leads to an insightful overview of the users and the needs of the target group. Third, advertorials, this is an advertisement that is included in a different text, for example an article.
An example of an advertisement of the homepage of Hyves:
While clicking on this banner, a new webpage opens and the user will find more information about the company (Pepsi) on that webpage:
Pepsi introduced a game to gain more attention. A reward can be achieved while playing te game, the user can win a Flip Side HD video camera. It is also possible to add Pepsi to the gadgets of the Hyves menu. This will gain more branding for Pepsi and the user is associated with Pepsi. Furthermore, there is a Pepsi Hyve and the users are able to add Pepsi to their Hyves. Pepsi is a progressive company and they developed their social media aspects during the last year.
Social network sites like Hyves will be more and more important for companies for their advertisement in the future. A large amount of people in the Netherlands can be reached while using advertisements on Hyves.
Regards.
Hyves is a social networking system that is more and more used by internet users in the Netherlands. Due to the massive use of this website, there is an opportunity for companies for advertisement of their business.
There are different parts of the website that can be used by companies for their advertisements. First, “bannering” is used, a particular part of the website will be used for promotional activities or advertisements. Secondly, “email marketing” can be used by companies to send advertising messages by email. This leads to an insightful overview of the users and the needs of the target group. Third, advertorials, this is an advertisement that is included in a different text, for example an article.
An example of an advertisement of the homepage of Hyves:
While clicking on this banner, a new webpage opens and the user will find more information about the company (Pepsi) on that webpage:
Pepsi introduced a game to gain more attention. A reward can be achieved while playing te game, the user can win a Flip Side HD video camera. It is also possible to add Pepsi to the gadgets of the Hyves menu. This will gain more branding for Pepsi and the user is associated with Pepsi. Furthermore, there is a Pepsi Hyve and the users are able to add Pepsi to their Hyves. Pepsi is a progressive company and they developed their social media aspects during the last year.
Social network sites like Hyves will be more and more important for companies for their advertisement in the future. A large amount of people in the Netherlands can be reached while using advertisements on Hyves.
Regards.
Water supply for Afrika
There is a banner placed on my blog since a couple of days. The banner was installed, adviced by a student colleague who works for the organisation Akvo. By placing the banner on my blog I hope there will be more interest for the projects Akvo stands for. I have chosen for the water supply for Modbaré, Burkina Faso.
This project proposal involves the construction of 22 rainwater harvesting systems for the village of Modbaré. Currently people depend on open ponds and hand dug wells which will provide water during a short period after the rainy season. These sources tend to dry up very quickly and people have to walk even further to fetch water from unsafe sources. This project will provide safe water "at the doorstep" by implementing 22 rainwater harvesting tanks at a household level.
The main objectives are create a water supply at a household level (10 m3 per household) to at least overcome the dry period, for drinking and other small domestic uses. Setup training and awareness sessions on operation, maintenance and management of rainwater harvesting systems to ensure a sustainable water supply. Create training and awareness on water quality issues related to the rainwater harvesting systems.
You can easily install a banner if you would like to participate. Just check the blog of my colleague: www.kleingeld88.blogspot.com
I will hope that my participation will help achieve these objectives.
Regards.
This project proposal involves the construction of 22 rainwater harvesting systems for the village of Modbaré. Currently people depend on open ponds and hand dug wells which will provide water during a short period after the rainy season. These sources tend to dry up very quickly and people have to walk even further to fetch water from unsafe sources. This project will provide safe water "at the doorstep" by implementing 22 rainwater harvesting tanks at a household level.
The main objectives are create a water supply at a household level (10 m3 per household) to at least overcome the dry period, for drinking and other small domestic uses. Setup training and awareness sessions on operation, maintenance and management of rainwater harvesting systems to ensure a sustainable water supply. Create training and awareness on water quality issues related to the rainwater harvesting systems.
You can easily install a banner if you would like to participate. Just check the blog of my colleague: www.kleingeld88.blogspot.com
I will hope that my participation will help achieve these objectives.
Regards.
dinsdag 27 april 2010
Formula 1 and social media marketing
The Formula 1 industry is all about technology, innovation, speed and data. So why are the Formula 1 teams around the globe still so slow in embracing the power of social media marketing?
There is better news for Formula 1 fans around the globe. The Formula 1 teams are finally turning to digital and social media, in an attempt to revitalize their sport’s reputation towards the 2010 season.
Since March, there is more information available about the Formula 1 racing teams, including the approach of Mercedes, Virgin and Red Bull. These three teams are joining the Formula 1 circus for the first time in 2010. They are finally moving away from traditional marketing and gearing-up towards a model which is more content-driven, engaged and focuses on consumer dialogue.
The afore mentioned racing teams are putting social media marketing at the center of their marketing plans for the first time, as they finally seem to understand that engaging with Formula 1 fans can be done much more effectively.
Social media is important for the teams to interact with the fans and to maintain the connection with fans. Furthermore, it is a platform for sponsors to cooperate with the teams and to have a look at their development. A closer approach is gain while using social media.
Some Twitter examples are shown below, both Formula 1 teams Ferrari and Virgin and Formula 1 driver Rubens Barrichello.
https://twitter.com/InsideFerrari
https://twitter.com/VirginRacing
https://twitter.com/rubarrichello
For the future, these kind of websites are definitely valuable for the Formula 1 world. Due to the fact that technology and speed are keywords for the sport, these development on the internet are essential.
Regards.
There is better news for Formula 1 fans around the globe. The Formula 1 teams are finally turning to digital and social media, in an attempt to revitalize their sport’s reputation towards the 2010 season.
Since March, there is more information available about the Formula 1 racing teams, including the approach of Mercedes, Virgin and Red Bull. These three teams are joining the Formula 1 circus for the first time in 2010. They are finally moving away from traditional marketing and gearing-up towards a model which is more content-driven, engaged and focuses on consumer dialogue.
The afore mentioned racing teams are putting social media marketing at the center of their marketing plans for the first time, as they finally seem to understand that engaging with Formula 1 fans can be done much more effectively.
Social media is important for the teams to interact with the fans and to maintain the connection with fans. Furthermore, it is a platform for sponsors to cooperate with the teams and to have a look at their development. A closer approach is gain while using social media.
Some Twitter examples are shown below, both Formula 1 teams Ferrari and Virgin and Formula 1 driver Rubens Barrichello.
https://twitter.com/InsideFerrari
https://twitter.com/VirginRacing
https://twitter.com/rubarrichello
For the future, these kind of websites are definitely valuable for the Formula 1 world. Due to the fact that technology and speed are keywords for the sport, these development on the internet are essential.
Regards.
donderdag 1 april 2010
NS introduces Wi-Fi connection
Internet has grown to a daily activity of a large amount of people all over the world. These people want to be online as much as possible. Due to these developments, the public transport in the Netherlands also reacts on the needs of the society. The NS (Nederlandse Spoorwegen) provides a Wi-Fi connection for its customers. The introduction of the system, last Monday, was from direction Amsterdam Bijlmer Arena to Leiden. The intention of the NS is that in early 2013 all of the NS intercity trains are equipped with Internet. This year, a third of the trains should be able to provide a Wi-Fi connection.
For the customers of the NS, it is important to see which of the compartments of the train contain a Wi-Fi connection. Therefore, the NS marked the doors of these compartments with the Wi-Fi logo. Another advantage of using an Internet connection at the train, is the information for the customer. While using the internet for the last current travel information, the customers always get the latest news for their trip. The information is shown on monitors that are placed in the different compartments of the train and contain an overview for all the travellers
The Wi-Fi connection will be for free during the next three years. After this period, the minister guarantees an acceptable amount for using the Wi-Fi connection. The minister also hopes that these developments promote using the train, also for people who drive by car to their work every day.
For the customers of the NS, it is important to see which of the compartments of the train contain a Wi-Fi connection. Therefore, the NS marked the doors of these compartments with the Wi-Fi logo. Another advantage of using an Internet connection at the train, is the information for the customer. While using the internet for the last current travel information, the customers always get the latest news for their trip. The information is shown on monitors that are placed in the different compartments of the train and contain an overview for all the travellers
The Wi-Fi connection will be for free during the next three years. After this period, the minister guarantees an acceptable amount for using the Wi-Fi connection. The minister also hopes that these developments promote using the train, also for people who drive by car to their work every day.
The development of internet in organisations like the NS is very well for the people in the Netherlands. The sky is the limit with these kind of projects and in a couple of years I expect that internet is always available for all the people in the Netherlands.
Regards!
dinsdag 2 maart 2010
Narrowcoach
Welcome to my second blog , the first blog I wrote was an introduction about how YouTube can be used in organizations.
My name is Ben Stevens and I am studying "Corporate Communication and Digital Media" at Tilburg University. The traject that I participate in is the Premaster of the program. After this year I would like to reach the master year. I am going to write several blogs for the course Media Use in Organisations. These blogs will contain information and experiences about information technology applications. If you are interested, then follow me!!
Before I joined the Tilburg University, I went on an internship at a car company, also in Tilburg. This car company used to work with different information technologies. In this blog, I will explain how the program Narrowcoach was used in such an organization.
Narrowcoach is an intelligent and patended survey management system. The system provides in every desired need, like online surveys and profiles. Furthermore, the system is able to make realtime analysis and these analysis are directly available in the digital dashboard. The analysis are shown in the dashboard as clear and short reports.
There are different sort of options available with the system Narrowcoach. The most used options are customer satisfaction, website evaluations, evaluations of company magazines and the impact of commercial campaigns. When all the information is collected in the system, it is able to make clear and understandable conclusions and graphs of the information. Subsequently, respondents can be selected at several characteristics. For instance age, gender, the period of time the car was purchased and the reason for purchasing the car.
By using Narrowcoach, it is possible to receive information about the customer and about the requirements of the customers. While using this information, the car company can adjust their activities to the users needs. The result will be a perfect customer relationship with the customers of the car company.
Regards!!
My name is Ben Stevens and I am studying "Corporate Communication and Digital Media" at Tilburg University. The traject that I participate in is the Premaster of the program. After this year I would like to reach the master year. I am going to write several blogs for the course Media Use in Organisations. These blogs will contain information and experiences about information technology applications. If you are interested, then follow me!!
Before I joined the Tilburg University, I went on an internship at a car company, also in Tilburg. This car company used to work with different information technologies. In this blog, I will explain how the program Narrowcoach was used in such an organization.
Narrowcoach is an intelligent and patended survey management system. The system provides in every desired need, like online surveys and profiles. Furthermore, the system is able to make realtime analysis and these analysis are directly available in the digital dashboard. The analysis are shown in the dashboard as clear and short reports.
There are different sort of options available with the system Narrowcoach. The most used options are customer satisfaction, website evaluations, evaluations of company magazines and the impact of commercial campaigns. When all the information is collected in the system, it is able to make clear and understandable conclusions and graphs of the information. Subsequently, respondents can be selected at several characteristics. For instance age, gender, the period of time the car was purchased and the reason for purchasing the car.
By using Narrowcoach, it is possible to receive information about the customer and about the requirements of the customers. While using this information, the car company can adjust their activities to the users needs. The result will be a perfect customer relationship with the customers of the car company.
Regards!!
donderdag 11 februari 2010
Use of YouTube in organisations
YouTube is a media channel that is often used by organisations for advertisements and promotional activities. Through the years, more and more people and potential customers of organisations are using YouTube. First, YouTube was only used by its users for funny movies or upload movies. Nowadays, Youtube is used as a media channel and music is a high involved product on YouTube. Due to the daily visitors of YouTube, there are large oppertunities for organisations to promote their company on YouTube. They can specifize their activities to the needs of the customers.
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